Press kit

Zero Considerations turns a phone photo of a shot-up target into the exact clicks for your turret. Everything on this page — text and images — is free to use in coverage of the app without asking. No form, no email gate: every file below links directly.

These images and text may be used in coverage of the app without asking.

Boilerplate

Short (about 40 words)

Zero Considerations is a firearm zeroing and ballistics app for iPhone and Android. Photograph your target after a group and it finds the holes, measures the group against your point of aim, and gives the exact clicks for your optic. $9.99 once, no subscription.

Long (about 100 words)

Zero Considerations is a firearm zeroing and ballistics app for iPhone and Android. Photograph your target after a group and it finds the holes, measures the group against your point of aim, and gives the exact clicks for your optic. $9.99 once, no subscription. The catalog behind it carries 1,043 optic entries carrying the makers' own click values, 852 firearms, 512 loads and 301 reticle patterns drawn to the makers' published subtension sheets wherever the maker publishes the numbers. It works entirely offline — no account, no ads, no analytics — with the single exception of an optional one-tap weather lookup for temperature, humidity and pressure when a signal is available. Free printable sight-in targets are posted at zeroconsiderations.com/targets/ whether or not you buy the app. It is built and maintained by one developer, with no company or team behind it.

Founder bio

David McCoy is a travel nurse who built Zero Considerations between hospital assignments over about a year, after Strelok Pro left the app stores in the sanctions fallout and nothing replaced its reticle library. He is the app's only developer.

Facts

Price
$9.99, one-time purchase
Platforms
iPhone and Android
App Store
apps.apple.com/app/id6792565250
Google Play
play.google.com — Zero Considerations
Category
Sports
In-app purchases
None
Subscription
None
Ads
None
Account required
None
Free targets
zeroconsiderations.com/targets/
Catalog
1,043 optics · 852 firearms · 512 loads · 301 reticles

Screenshots

Phone screenshots, each at least 1000 × 600. Click through for the full-size file.

Results screen showing a confirmed shot group with the exact turret clicks to dial
Results with clicks · 1080×1920 · full size
Reticle holdover view drawn to scale for the selected optic
Reticle holdover · 1080×1920 · full size
Drop and wind ballistics screen
Drop & wind · 1080×1920 · full size
Saved rigs screen listing rifles, optics and loads
Saved rigs · 1080×1920 · full size
Is this your target confirm step before scoring
"Is this your target?" confirm step · 1080×1920 · full size
App running with no signal, airplane mode
Airplane mode / no signal · 1080×1920 · full size

App icon

Zero Considerations app icon
512×512 PNG · full size

512×512 is the largest icon file on hand at the moment; a 1024×1024 export is not currently available.

Hero image

Zero Considerations landscape hero image

2400×1350 PNG · full size

Demo clip

MP4, 1080×1920, about 7 MB · download the clip

For education and lawful sporting use. No app — this one included — certifies a zero. The numbers are estimates from photo measurements and the optic specs you selected: dial, then confirm with a follow-up group of live fire. Follow all firearm safety rules and your range's procedures.

Media contact

Email
davidmccoybiz@gmail.com
Website
zeroconsiderations.com

Zero Considerations — photograph the target, get the measured group and the exact clicks to dial, then keep the DOPE. One-time $9.99 on both stores — no subscription, no account, works with no signal.

App Store — $9.99 once Google Play — $9.99 once What it does Free printable targets

On Android, Google Play gives you 48 hours to ask for a refund — try it on your next range trip and keep it only if it earns its spot in your range bag. Not ready today? Wishlist it on Google Play and Google will notify you if the price drops before opening day.