Press kit
Zero Considerations turns a phone photo of a shot-up target into the exact clicks for your turret. Everything on this page — text and images — is free to use in coverage of the app without asking. No form, no email gate: every file below links directly.
These images and text may be used in coverage of the app without asking.
Boilerplate
Short (about 40 words)
Zero Considerations is a firearm zeroing and ballistics app for iPhone and Android. Photograph your target after a group and it finds the holes, measures the group against your point of aim, and gives the exact clicks for your optic. $9.99 once, no subscription.
Long (about 100 words)
Zero Considerations is a firearm zeroing and ballistics app for iPhone and Android. Photograph your target after a group and it finds the holes, measures the group against your point of aim, and gives the exact clicks for your optic. $9.99 once, no subscription. The catalog behind it carries 1,272 optic entries carrying the makers' own click values, 852 firearms, 512 loads and 539 reticle patterns drawn to the makers' published subtension sheets wherever the maker publishes the numbers. It works entirely offline — no account, no ads, no analytics — with the single exception of an optional one-tap weather lookup for temperature, humidity and pressure when a signal is available. Free printable sight-in targets are posted at zeroconsiderations.com/targets/ whether or not you buy the app. It is built and maintained by one developer, with no company or team behind it.
Why it exists
Zero Considerations was built over about a year, after Strelok Pro left the app stores in the sanctions fallout and nothing replaced its reticle library.
Facts
Screenshots
Phone screenshots, each at least 1000 × 600. Click through for the full-size file.
App icon
512×512 is the largest icon file on hand at the moment; a 1024×1024 export is not currently available.
Hero image
2400×1350 PNG · full size
Demo video (26 seconds)
The production cut for the stores and the ads: photograph the target, tap the aim point, type the target size, it finds your hits for you to check and gives you the clicks, then the ballistic calculator and your reticle. App footage only, no people.
Square 1:1 cut: youtube.com/watch?v=PW5-vJ471qk. Full-bitrate masters on request.
Media contact
Zero Considerations — photograph the target, get the measured group and the exact clicks to dial, then keep the DOPE. One-time $9.99 on both stores — no subscription, no account, works with no signal.
App Store — $9.99 once Google Play — $9.99 once What it does Free printable targets
On Android, Google Play gives you 48 hours to ask for a refund — try it on your next range trip and keep it only if it earns its spot in your range bag. Not ready today? Wishlist it on Google Play and Google will notify you if the price drops before opening day.